Orient Electric Limited (OEL) is part of the diversified Indian conglomerate CK Birla Group. It is one of the leading consumer electrical brands in India with a wide range of portfolio. The brand believes in enhancing the style quotient of the consumer’s houses and their Aero series fans (see pic below) creates an elegant ambience to suit your modern home décor. The brand operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier electrical lifestyle solutions provider.
Keeping the tonality in line, this year, Orient participated as “Smart Fans Partner” in the Delhi Times Fashion Week considering it to be a perfect fit for their brand.
Day 1 of the 3 Day Delhi Times Fashion Week felt like a party when Designer Narendra Kumar showcased some of his collection unveiling his idea of athleisure that would be a perfect choice for someone who likes to party in pyjamas. The entire collection was recycled out of waste material. It’s extremely fascinating to see how designer Narendra Kumar used flex printing material and converted it into creating garments giving it a sportswear feel. I strongly believe that fashion is a great way to bring about a big change. The models walked the ramp in some quirky silhouettes wearing printed jackets, embroidered bombers and comfortable pyjamas. The shoes were by Steve Madden, which added an extra eccentric element to the entire look. Overall, the collection is about being contemporary and cool.
The showstopper for Narendra Kumar’s show was Sonal Chauhan and the show concluded with a dance. The entire show was a 3 days of carnival full of glitz, glamour and fashion. I look forward to DTFW’19.
Having said that, Orient plays the No.1 position in the premium fans segment and bets on growing demand for premium fans for a reason. The Aero Series is their latest series, which focuses not only on functionality but aesthetics and convenience as well. The silent ceiling fan – Aeroquiet gives high Air Throw output and is the first in its league with more brilliant designs to follow. The very silent, very powerful ceiling fan comes with aerodynamic blades, strongest motor and an eye-pleasing PU finish, making it the best product in its category and price range. You can hover through their latest Aero series fan range by clicking here.